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至爱品牌 - 重新刷新品牌的灵魂 01/04

品牌是一种善意的流淌!是一份情感的浸润! 真正品牌的创建是由一个对顾客的关爱立场开始的! 唯有时刻心怀顾客的感受才能持续赢得顾客的挚爱与忠诚!

品牌就是一份“爱”! 这份“爱”激励人心,触抵梦想!

Brand is a kind of goodwill flow! It's an emotional invasion! The real brand is created by a caring attitude towards customers. Only with the feeling of customers at all times can we continue to win the love and loyalty of customers.

Brand is a "love"! This "love" motivate people and touch their dreams!

品牌顶层设计核心算法 02/04
  • 创始团队基因 + 4大品牌IP资产塑造品牌持续盈利的竞争力模型
  • 诺亚拥有独立知识产权
  • 领先的品牌战略规划管理工具
  • The founding team gene + 4 big brand IP assets Model the competitive model of brand sustainable profit
  • Noah has independent intellectual property rights
  • A leading brand strategy planning management tool
诺亚品牌战略 顶层设计落地系统 03/04

价值洞察 战略聚焦

  • 3C商机洞察

    /  3C insight into business opportunities
    1. 自身优势

      Self advantage
    2. 市场机会

      Market opportunity
    3. 消费痛点

      Consumption pain point
  • 品牌战略写真

    /  Brand strategy portrait
    1. 企业使命

      Enterprise mission
    2. 企业愿景

      Enterprise vision
    3. 企业价值

      Enterprise vision

价值定位

  • 品牌价值模式

    /  Brand value model
    1. 精神向往

      Spiritual yearning
    2. 身份认同

      Dentity identity
    3. 功能利益

      Functional benefits
    4. 品类选择

      Category selection
  • 品牌资产

    /  Brand equity
    1. 品牌文化IP

      Brand culture IP
    2. 品牌形象IP

      Brand image IP
    3. 品牌产品IP

      Brand product IP
    4. 品牌营销IP

      Brand marketing IP

价值传递战略营销

  • 战略营销路径

    /  Strategic marketing path
    1. 一种精神口号

      Spiritual sloga
    2. 一个记忆符号

      Memory symbol
    3. 一个产品方案

      Product scheme
    4. 一个营销仪式

      Marketing ceremony
    5. 战略渠道模式

      Strategic channel model
    6. 战略资本模式

      Strategic capital model
    7. 战略组织模式

      trategic organization model
战略护航领军品牌 创建行业品类标杆 04/04
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